When I mention Heston's Hidden Orange Christmas Pudding, is your attention grabbed?
After years of not bothering with any advertising, the John Lewis Partnership have made great efforts to be noticed. They succeeded with Heston's Hidden Orange pudding, because, last year, it sold out, and was being traded on eBay for ridiculous sums. Their 'Attention Grabbing' mission was a success with that product, at least.
Today, St. Andrew's is attempting to grab some attention, by singing Carols outside Waitrose, from 6.30pm. Daniel will be leading the assembled singers - so please join the crowd of singers, if you possibly can. Not only do we want to sing this evening, but we want to invite people to our own Christmas events. Please become an 'Attention Grabber!
We are in good company when we try to grab people's attention, in order to share the story of Jesus.
' While Zechariah was in the sanctuary, an angel of the Lord appeared to him, standing to the right of the incense altar. Zechariah was shaken and overwhelmed with fear when he saw him. But the angel said, “Don’t be afraid, Zechariah! God has heard your prayer. Your wife, Elizabeth, will give you a son, and you are to name him John.' (Luke 1.11-13)
And then, 'In the sixth month of Elizabeth’s pregnancy, God sent the angel Gabriel to Nazareth, a village in Galilee, to a virgin named Mary. She was engaged to be married to a man named Joseph, a descendant of King David. Gabriel appeared to her and said, “Greetings, favoured woman! The Lord is with you!” (Luke 1.16-18) Sending angels was God's method of grabbing attention then. These days, He send people like us!
The God who sent Jesus to our world is longing to grab the attention of people of all sorts. As we re-tell this story, please pray that some people will take seriously His offer of love and mercy, and find in Jesus the gift beyond all price.
That is why we try to be Attention Grabbers'. Please share in this great adventure.
Best wishes,
Richard
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